Affiliate disclosure

Last updated 10 November 2026

In short: when you click a link marked Ad and then buy something, the retailer pays us a commission. You don't pay any more. This is how the site is funded.

How we label advertising

  • Buying guides are mostly about products we link to, so we treat the whole guide as advertising. They carry an Ad label in the listing, next to the headline and in a notice at the top, before you read any recommendations.
  • Information guides (costs, planning, electrics) are editorial. Where they include an affiliate link, that link is marked Ad right next to it.
  • Links in the Sources section of each guide are plain links used for reference, not affiliate links.

We follow the Committee of Advertising Practice's guidance on online affiliate marketing, which asks affiliates to make ads obviously identifiable before people engage with them.

Who we work with

We link to these UK retailers. Where the programme is run through a network such as Awin, the network sets a tracking cookie on your device after you click (see our cookie policy).

We may add Amazon UK in future. If we do, this page will say so, along with the wording Amazon requires.

What commission doesn't change

  • Retailers can't pay to be included in a guide or to appear higher up.
  • We include products from retailers we don't earn from when they're relevant, and we say when a cheaper option exists.
  • Commission rates differ between retailers. We don't let that decide what we recommend.